How to Fine Tune Your E-commerce Website
Getting more business opportunities is top of mind for any ecommerce business. However, having an ecommerce website and displaying a product list is not sufficient to attract more customers. You must continually fine-tune your website to keep up with changing client needs and trends. Reviewing and updating your website regularly will help you control every aspect of your customer experience, from branding to shipping and customer service. Here are some of the major factors you should consider when updating your website. Page Speed The shrinking attention span of online users means that your ecommerce website must adapt to cater to a generation of internet consumers who expect 'instant gratification and quick fixes'. If you want more traffic and a high conversion rate, your page speed must be less than 3 seconds. Make sure you optimize your website content, including texts, images, links, and other data to reduce bounce rate and increase user engagement. Navigation Just like pa...