How to Fine Tune Your E-commerce Website

Ecommerce website

Getting more business opportunities is top of mind for any ecommerce business. However, having an ecommerce website and displaying a product list is not sufficient to attract more customers. You must continually fine-tune your website to keep up with changing client needs and trends. Reviewing and updating your website regularly will help you control every aspect of your customer experience, from branding to shipping and customer service. Here are some of the major factors you should consider when updating your website. 

Page Speed

The shrinking attention span of online users means that your ecommerce website must adapt to cater to a generation of internet consumers who expect 'instant gratification and quick fixes'. If you want more traffic and a high conversion rate, your page speed must be less than 3 seconds. Make sure you optimize your website content, including texts, images, links, and other data to reduce bounce rate and increase user engagement.

Navigation

Just like page speed, website navigation is also an essential part of web design as it directly affects user experience. When designing or updating your website, make everything clear and simple for the user, place menus where visitors expect to see them and make hypertexts obvious to ensure easy navigation. By ensuring easy navigation, you allow users to access the information they want as easily and quickly as possible.

Device Adaptability

Not every customer uses a desktop for online shopping; therefore, having a responsive ecommerce website is essential to cater to different users. Device adaptability not only improves user experience but also increases visibility on search engines. Ideally, you should design a responsive website that automatically adapts to different devices and screen sizes. If your current website is not mobile-responsive, hire an experienced web designer like Logoinn to optimize your site for mobile devices.

Site’s SEO

Site SEO (search engine optimization) is the process of improving the performance of your ecommerce website in online search results to drive more traffic without spending big on ads and marketing. Website SEO activities include internal linking, link building, increasing page speed, writing optimized web content, acquiring links from authoritative websites, and more. If you are new to SEO and want to improve the ranking of your online store on Google, start with on-page SEO such as adding internal links and creating optimized title tags. Then focus on off-page SEO activities such as building backlinks and gaining exposure through different platforms.

You need to optimize your ecommerce website to ensure your product pages appear among the top organic search results on the first page of Google and other search engines. A higher Google ranking means you will have more chances to get new visitors to your ecommerce website and thus more sales opportunities.

Site Security

Maintaining site security is one of the most essential things you need to ensure as an e-commerce platform because you deal with millions of user’s confidential data. Moreover, the security level of your website also affects your site’s ranking on SERPs so ensuring site safety is necessary for success.

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