Logo Audit: Signs It Is Time for Rebranding

Rebranding is the process of changing a company’s public image, including its logo, brand name, color scheme, or message. It is an essential part of the natural cycle of a business looking toward successful, sustainable growth. Most companies need to update their corporate image to stay relevant to their target audience; however, understanding the right time to rebrand is difficult. Here are some of the occasions when rebranding can be highly beneficial for a business.

You Want To Reach New Market

Rebranding will help you reach new markets and appeal to new client categories. As your company grows, you may notice a new or different demographic showing interest in your products or services. Alternatively, you may be interested in expanding your business to new demographics. Ask yourself if the current branding of your company will attract the new client categories. Chances are high that the current logo design, tagline, or other marketing collaterals may not speak to the larger audience you want to target. If that is the case, it is time to think about refreshing your logo design and written brand representations to align with the new demographics. 

Your Brand Image Feels Outdated

You should always want to be a relevant brand, which is why rebranding is important. If your brand image feels outdated, your customers will feel the same about your business and products. You cannot risk potential customers thinking negatively about your company; therefore, rebranding becomes essential in such cases. Take the time to review and refresh your company’s most valuable and forward-facing representation, your logo design, website design, and other brand representations. Hire a professional graphic design service such as Logoinn for a low cost logo design and keep your brand current.

You Acquire a New Company

Mergers and acquisitions usually involve logo audits and other changes to the current brand representations. When you acquire a company, it is better to tackle your brand architecture and brand strategy in the early stages. Look at how the acquired brand fits into the brand architecture of your company to avoid any suffering later on. A coherent brand architecture will ensure lasting success for your company and the brand involved in the acquisition.

Your Visual Identity Does Not Match with Your Brand Vibes

Your log design, brand colors, and typography are important elements of your brand. These are the elements you use to express your mission, brand voice, and brand personality. It is important to ensure that your visual brand identity matches your brand’s overall personality and vibe. Entrepreneurs usually invest little in branding when they start their ventures. You may also limit yourself to a low cost logo design that does not match your brand vibe. If that is the case, it is time to hire an experienced logo design company to create a well-designed, coherent, and memorable logo design for your brand.

While there are many reasons to rebrand, it is important to ensure that your new customers and prospects can connect with your brand.