Seasonal Branding Tips to Improve Sales during Holidays

 

Holidays present huge opportunities for businesses as they can use the existing interest in an upcoming season or event to attract new clients. Consumers are already thinking about upcoming holidays and seasons, so seasonal marketing and branding can feed into that excitement. Seasonal branding is not a complete brand makeover, it is rather a branding approach where you augment your brand identity for a short period. While general branding represents the essence of your business, seasonal branding is merely an adjustment of your branding to fit a season or holiday to increase profits, build loyalty, and strengthen your business identity.

Augmenting your brand identity for special holidays can add a layer of authenticity to your brand and create new ways for your audience to engage with your business. There may even be cases where it will be mandatory to acknowledge certain dates to save your brand reputation. For instance, if you are a beauty and wellness business, not celebrating International Self-Care Day can damage your brand’s image. Thus, seasonal branding not only helps you generate more sales but also affects your company’s identity. In this article, we will highlight a few tips on how to capitalize on seasonal branding opportunities to increase holiday sales and improve your brand’s identity.

Plan Beforehand 

If you want to increase your ROI, you need to be one step ahead in marketing. By planning your seasonal branding strategy a few months in advance, you will effectively target your customers while minimizing branding risks. For instance, if you are planning to tweak your logo color or typology and update your homepage design to fit a certain holiday, make sure you have your designs ready before the actual date. Work with reliable marketing agencies like Logoinn to create branding elements for holidays beforehand so you can execute your plans effectively when the time comes. They offer affordable and cheap logo design services across the globe.

Utilize Seasonal SEO

If you want to capitalize on holidays like Christmas, Black Friday, and similar events, you need to take advantage of seasonal SEO. Your customers and prospects search for products and services relevant to certain events, you need to find the right keywords that your audience is using to perform their searches. Once you have a list of the keywords to target your audience, use these keywords in your web content, posters, blogs, and other promotional plans. You see, SEO takes months to have an effect, therefore, begin your seasonal SEO strategy as early as possible. If you don’t have an in-house marketing and SEO team, hire Logoinn for all your seasonal branding needs. 

Logoinn is a full-service marketing agency in the USA that provides affordable and cheap logo design, website design, SEO, content writing, email marketing, and much more to clients across industries. If you are looking for professional logo design and other seasonal branding services in the USA, hire Logoinn to get affordable and timely services.